Paid for itself
Today's Ketch saw ROI on day one.
How Today's Ketch handles nonstop seafood rushes with Maple
Results:
40 phone orders
On the first Friday live, Maple handled roughly 40 phone orders.
Chalmette, Louisiana · Clover POS · switched from Slang AI
Today's Ketch has been serving Louisiana seafood for more than four decades, with busy Fridays, crawfish season, and Good Friday rushes that can overwhelm even a seasoned front-of-house team. Jeffrey Pohlmann brought Maple in for one reason: the phone would not stop ringing.
Instead of routing guests to hold music or asking staff to juggle in-store customers and phone orders at the same time, Maple now answers calls, takes orders, and sends them straight into Clover.
What made the phones impossible to keep up with?
“One person couldn't handle the amount of calls coming into the business.”
Jeffrey says the phone at Today's Ketch could become impossible to manage during peak seafood season. Even a dedicated phone person could not keep up with the number of guests calling in.
What was the biggest lift after turning on Maple?
“It killed me seeing all these phone calls getting put on hold.”
Before Maple, Today's Ketch had a phone system that could technically take a lot of inbound calls, but too many guests still ended up stuck on hold. Maple helped convert those calls into completed orders instead.
How did the team react once Maple started handling calls?
“It's a big relief to them not having to hear that phone just keep ringing.”
When the restaurant fills up on Fridays, staff need to move the line, ring up customers, and get food out. Maple takes pressure off the counter by handling phone orders in the background.
What changed for customers ordering by phone?
“Everybody that calls has been able to put an order in.”
Instead of hanging up after a long hold or coming in just to order at the counter, guests can call and get helped right away.
What's been the biggest difference since switching from Slang AI?
“The menu is huge... what it does with the menu we have is unreal.”
Today's Ketch serves boiled crawfish, crabs, fried seafood, and seasonal specials. Maple's ability to take orders and integrate directly into Clover made it meaningfully different from a basic auto attendant.
How does Maple compare to DoorDash?
“With the amount of orders Maple's taken, I think it's beaten DoorDash.”
For Today's Ketch, phone ordering remains a major revenue channel, and Maple is helping capture more of that demand.
Who is Mr. Maple?
“Everybody calls him Mr. Maple.”
The staff liked Maple enough to give the voice a nickname. Guests who do not realize they are speaking with AI sometimes ask for the man named Maple.
With the amount of orders Maple has taken, I think it's beating DoorDash.
Owner - Today's Ketch Seafood
See Other Case Studies
No Per Minute Fees
Unlimited Menu Sizes
